Your #1 laundromat for keeping your closet fresh and your consumerism intentional.
TEAM — JULIE KIM, NATE CHANG, CAM COUPE
Fashion is controversial — while it is a medium for artistic and self-expression, it is also an industry with many negative truths concealed from the general public. Realizing the complications of the topic, we wanted to approach our concept with care. For the young folks, Clean Label is a guided experience that helps visitors learn about clothing brands and instills intentional thinking into buyer habits without conflicting heavy guilt or burden.
The token activates an interactive experience on these washer screens. Videos, photos, and reading excerpts detail the good and the bad about the brand.
The entire team had a vision of mood lights and having the laundromat be a dream-like, retro-futuristic experience. My role in the team was helping bring our exhibition to life through photography and videography. Cam and I captured compositions at a local laundromat, and with insane amounts of Photoshop and Lightroom, we were able to achieve the perfect color grade of pink and blue hues.
View the full presentation here.