Clean Label

CONCEPTUAL, EXHIBITION DESIGN, ART DIRECTION
TEAM — CAM COUPE, NATE CHANG, JULIE KIM
FULL PRESENTATION ↗

While fashion is a medium for artistic and self-expression, it is also an industry with many negative truths concealed from the public. Clean Label is a guided experience that helps visitors learn about clothing brands while instilling intentional thinking into buyer habits. Realizing the complications of the topic, we wanted to approach our concept with care, making sure we don’t conflict heavy guilt and burden onto the individual.