Turning 40 in 2018, VFA held a gala for the Seattle community in celebration of hope, resilience, and triumph.
Client
Kandelia
Discipline
Branding
Illustration
Print design
Kandelia
Discipline
Branding
Illustration
Print design
Subject
Community
Culture
Community
Culture
Vietnamese Friendship Association (now known as Kandelia) is a non-profit organization that serves Seattle's immigrant and refugee families through a multitude of services such as civic engagement, early learning, and youth development, to only name a few. An annual gala is held to raise funds and awareness for the projects, and to celebrate their accomplishments with the community.
I had the opportunity to develop the event’s visual identity and print collateral: invitations, posters, and a 24-page event book. The booklet highlights and features stories and work by the staff, vendors, and local artists that contributed to the event.
View the full event booklet ︎︎︎
I had the opportunity to develop the event’s visual identity and print collateral: invitations, posters, and a 24-page event book. The booklet highlights and features stories and work by the staff, vendors, and local artists that contributed to the event.
View the full event booklet ︎︎︎
Event identity
The brand is whimsical and celebratory, utilizing fresh colors that emphasize diversity in both cultural and generational identities.
Illustrations
The gala held a special panel with author Thi Bui, where she spoke about her memoir, The Best We Could Do. I had the honor of incorporating Thi’s chosen artwork into the poster and booklets. In turn, her peach tones and black linework would carry over into how I approached the rest of the event’s visuals.
